Despite very optimistic about the prospects for the development of the market in Africa burberry trench coat, but due to the export of African products letter of credit generally 120 days, he also expressed some concerns about doing business in a non- The letter of credit payment cycle is long on means Burberry enterprises to take on more risk delivery. In the case of production increasing cost pressures increase, we hope that the funds as soon as possible reflux. Burberry also think that the credit cycle is long, Africa is the most different from the other markets, the African market, the credit cycle is generally better than Europe and the United States long two weeks or even a month.
As far as I know, this is in addition to work with banks, but also subject to the receipt of the local shopping habits affect. Last year, Ren and his entourage went to South Africa to investigate the market, she learned the local mall after receipt, but also burberry shirts carried out in accordance with the number type and then finishing. This link would sometimes delay on ten days. In addition to the need to understand and adapt to the local business habits, some companies also mentioned, Burberry products sold in African markets in styles and colors on the need for reform.
A few years ago, a domestic enterprise to Africa with burberry coat fairs, unmarketable varieties are not optimistic about the local consumers, and later through in-depth understanding of the market, the enterprise product style adjustments. The results are in short supply in many countries in the local rural scenery, striking leader's avatar, printed on the product. Burberry these products, the production must be combined with African locals body feature, such as cuff extension handle. Project rate of return on investment as high as 36 %, according to a survey conducted by the United States Department of Commerce, in Africa, 16% in Asia, the global average of 14%.
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